Today I have a funny marketing statistic to share with you. I was recently tracking the conversion rate of an Ad I posted on Craigslist and I found out that my VPV (Value Per Visitor) was $1.16

Let me explain:

Last week I posted an Ad on Craigslist in my local city of San Diego to sell my potters wheel that has been gathering dust in my garage. I set the price at $300 firm and 7 days later someone came to my house and purchased it from me.

Well I decided to look at my CraigsList tracking tool I created at http://www.MyURLTracker.com and I found out that I only had 258 unique visitors visit my Craigslist Ad before I made the sale.  When I crunched the numbers I found out that equals to a visitor value of $1.16 (That's awesome!)

I crunched some numbers again and I found out that my conversion rate was a dismal .38% however the traffic is free so I'm not going to gripe about that too much... LOL

Besides I didn't really use any of my genius sales copy tactics on that ad which would have resulted in a higher conversion and more money but to be honest I didn't really care to spend too much time on it.

Now maybe it's just the "geek" in me and my love for crunching numbers but  I thought that was pretty cool. A $1.16 visitor value is great especially when the traffic is 100% free.

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